Just two months after their debut, F.F.O was invited to Japan to collaborate with renowned ski brand Ski Addicts as ambassadors for a special ski campaign. The members went to Echigo-Yuzawa for a ...

If you're arriving in Japan on an international flight with Japan Airlines (JAL), the carrier has an irresistible offer for you: continue beyond Tokyo free of charge.

ESPYs season is upon us, and this year, only one skier made the nomination cut: Lindsey Vonn. She is, however, joined by one ...

Whether it is your first time on the slopes or you build holidays around snowfall, skiing remains one of the most thrilling winter sports. From powder runs to alpine towns, these are some of the best ...

The resort is truly ski-in, ski-out, with 23 runs served by 11 gondolas across Asari and Nagamine mountains, altitudes ...

Skiing should feel really freeing, many say. You picture yourself breathing cold air, seeing bright mountains, and carving ...

Ski brands come and go, but here are a few we miss seeing ads for in the pages of POWDER.

If your goal was to reach a diehard ski audience, this magazine was the place to do so, after all. Here are some of our favorite attempts at selling gear and experiences from POWDER ’s '80s ...

Those ads, which ranged from slick to hilariously off-kilter, graced the pages of POWDER in abundance. If your goal was to reach a diehard ski audience, this magazine was the place to do so, after all ...

The best ski resorts offer a blend of world-class skiing, exceptional service, and unforgettable mountain experiences.