Understanding what other brands are doing is important—not to copy their media mix (every brand has its own unique priorities ...

Oluwagbotemi Moshood,the founder ofBrazzPR,Africa’s leading strategic marketing and PR agency,in this interview with MOHAMMED SHOSANYA, speaks on why the agency was created, its impacts,challenges and ...

Following another strong year, Publicis Groupe is looking to capitalize on any potential fallout from the pending Omnicom ...