Public relations should be to the marketing practitioner, an integral part of the marketing mix, and for this to be the case, the confusion as to its role, as oppose to that of advertising, needs ...

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Around the world ...

Publicis Relations is the new communication and PR agency in Publicis Groupe Romania's portfolio, which includes some of the most powerful marketing and communication agencies in the world ...

In summary, marketing involves the overall process of promoting products or services to achieve business goals; while advertising focuses on creating and disseminating these messages through various ...

Unlocking the potential of AI in public relations For brands to truly succeed in today's digital landscape, they must go beyond simply creating content and instead focus on crafting meaningful ...

Public Relations: Technology has transformed internal communications helping organisations engage with their employees quicker, communicate key messages, and promote a strong workplace culture. At ...

Marketing expert E. Jerome McCarthy created the concept in his 1960 book Basic Marketing: A Managerial Approach, building on Borden’s marketing mix idea. The four Ps are all aspects of marketing that ...

As The Firm Public Relations & Marketing celebrates its 30th anniversary, we sat down with the company’s founder, President and CEO Solveig Raftery as well as Senior Vice President Jasen Woehrle to ...

Understanding Marketing Mix: A Structure for Success Establishing a marketing mix for your brand starts with the four P's. Published Feb 16, 2023 at 8:00 AM EST mast3r/stock.adobe.com ...