As Starbucks Corp. tries to turn things around this year, executives on Tuesday said lots of smaller moves were adding up to a bigger payoff, even as it prepares for job and menu cuts and tries to ...

With two major changes to its in-store policies, Starbucks is trying to get back to its pre-COVID ways. On Jan. 27, the coffee giant announced that it is now offering free refills and bringing ...

By Julie Creswell Since taking over as chief executive of Starbucks last fall, Brian Niccol has tried to come up with fixes for the many challenges facing the coffee giant. One of his top goals ...

Starbucks tested out “panic buttons” at five locations to protect baristas during unsafe situations, the company says. The java giant has instituted a new set of store rules under freshly ...

Starbucks wants to entice customers to stay. Its vibe shift is a work in progress. © 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes ...

NEW YORK - AUGUST 5: Beverage cups featuring the logo of Starbucks Coffee are seen in the new ... [+] flagship store on 42nd Street August 5, 2003 in New York City. The Seattle-based coffee ...

Starbucks is bringing back perks like free refills for in-house customers and a condiment bar. The company is also reversing its open-door policy, requiring customers to make a purchase to use the ...

Starbucks (SBUX) is brewing up Taco Bell (YUM) vibes under CEO Brian Niccol. On Tuesday morning, Starbucks named longtime Taco Bell executive Mike Grams as chief stores officer and former Taco ...

Starbucks is expected to report fiscal first-quarter results after the market closes Tuesday. More than half the analysts covering Starbucks as tracked by Visible Alpha have a "buy" or equivalent ...

The barista didn’t look very happy. A few minutes earlier, I had walked into Starbucks and ordered a Brown Sugar Oat Milk Cortado, my new go-to drink. I thought I had indicated I wanted the ...

SEATTLE — Starbucks CEO Brian Niccol was recently awarded a $96 million compensation package after four months of leading the company – becoming one of the highest-paid executives in corporate ...

Your morning pick-me-up from Starbucks could soon come with another form of motivation such as a smiley face or inspirational message. The coffee chain is telling Starbucks employees to write ...