In this article, we will discuss the role of mobile popups in marketing strategies and explore ideas for using them ...

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.

New research finds CMOs are seeing the focus on digital rise as the economic environment and digital transformation become ...

Introduction AdOps, short for Advertising Operations, plays a critical role in the digital advertising ecosystem. By managing ...

This article explores four key methods—prompting LLMs, building retrieval-augmented generation (RAG) systems, fine-tuning ...

Lauren Carrol will continue to look after marketing, while taking on responsibilities for people, digital, ecommerce, bars, ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

AI avatars are revolutionising marketing by delivering personalised, interactive, and consistent consumer engagement. They ...