The European Union has raised concerns about the search results consumers receive. It believes that "gatekeepers" like Google ...

Lauren Carrol will continue to look after marketing, while taking on responsibilities for people, digital, ecommerce, bars, ...

The real estate sector in Qatar plays a crucial role in driving economic activity, with digital marketing initiatives being ...

AI avatars are revolutionising marketing by delivering personalised, interactive, and consistent consumer engagement. They ...

At the e4m Performance Marketing Conference 2025, industry experts explored the critical components of MarTech ...

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.

Hindustan Unilever (HUL) is shifting to a social-first demand generation model, with AI playing a key role in this ...

Orange Line has also strengthened its teams across Data & Analytics, Paid Media, Communications and Operations with a series ...

Tejas Apte, Head of Media and Digital Marketing at HUL, explains how Sangam plays a crucial role in addressing the ...

ETRECA 2025 opened with keynote addresses from Anand Kumar, chairman, Delhi RERA, and Sanjay R. Bhoosreddy, chairman, Uttar ...

Whoopro, powered by Global Media Alliance (GMA), has once again set the stage for groundbreaking conversations in the digital ...

It is clear that brands must embrace connected retail, personalisation, and data-driven strategies to create customer-centric ...