The European Union has raised concerns about the search results consumers receive. It believes that "gatekeepers" like Google ...

Lauren Carrol will continue to look after marketing, while taking on responsibilities for people, digital, ecommerce, bars, ...

The real estate sector in Qatar plays a crucial role in driving economic activity, with digital marketing initiatives being ...

AI avatars are revolutionising marketing by delivering personalised, interactive, and consistent consumer engagement. They ...

NP Digital India has appointed Venkata Gavaskar Dontha as the new head of digital operations. Venkata brings over 17 years of ...

New research finds CMOs are seeing the focus on digital rise as the economic environment and digital transformation become ...

At the e4m Performance Marketing Conference 2025, industry experts explored the critical components of MarTech ...

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.

Hindustan Unilever (HUL) is shifting to a social-first demand generation model, with AI playing a key role in this ...

In this article, we will discuss the role of mobile popups in marketing strategies and explore ideas for using them ...

This article explores four key methods—prompting LLMs, building retrieval-augmented generation (RAG) systems, fine-tuning ...

Orange Line has also strengthened its teams across Data & Analytics, Paid Media, Communications and Operations with a series ...