In 1992, Rolex began awarding watches for overall and class wins at the race. You don't have to triumph at Daytona to win a Rolex. You could instead take the checkered flag at the equally daunting ...

There’s no longer such a thing as an affordable Rolex ... on the Cosmograph Daytona, which has increased 2.6 percent to $15,500. That is still a far cry from the watch’s street value, which ...

The Rolex Daytona is maybe the Swiss brand's most revered piece of wrist candy; a five-figures (or more) chronograph that makes watch aficionados and endurance racers alike go a bit gaga.

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...

Watch experts identified the watch as a Rolex Daytona "Le Mans" in yellow gold. It has a resale value of up to $300,000, one ...

There is no doubt that the watch industry has become ... The GMT has always been near the top of my favorite Rolex families, but I would have guessed the Daytona would show up more on this ...

Rolex has a long history ... an example of the Oystersteel edition Daytona. This is expected to be the model Rolex revealed earlier this year at Watches & Wonders. The watch has a 40mm case ...

But with every chill movie star fit, there's invariably a killer watch flex. In this case, it was a ref 116509-ARPD Rolex Oyster Perpetual ‘Rare Panda’ Daytona chronograph. For Rollie heads ...