The latest ad for Wegovy won’t stop anyone in their tracks. “Have you also had trouble with your weight?” a grinning actor says to the camera. “Same!” The blockbuster obesity medication ...

Meg Ryan and Billy Crystal reunited to recreate the most famous moment from "When Harry Met Sally" for a Super Bowl ad, with a surprise appearance from Sydney Sweeney. The 30-second commercial for ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 3 hours 14 min ago By Ewan Larkin - 3 hours 42 min ago By Ad Age and Creativity Staff - 5 hours 10 min ago By Ad Age Staff - 5 ...

The Spider-Man: Across the Spider-Verse star has teamed up with pharmaceutical company Novartis to encourage women to prioritize their breast health in a new Super Bowl ad. The 15-second spot ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 12 min 29 sec ago By E.J. Schultz - 1 hour 5 min ago By Tyler Bishop - 4 hours 6 min ago By Tim Nudd - 6 hours 5 min ago By ...

“The NFL has benefitted from that,” he says. Fox, which started out seeking around $7 million for 30 seconds of Super Bowl ad time, had disposed of the bulk of its Super Bowl LIX inventory in ...

In an exclusive conversation with PEOPLE ahead of the release of the ad's teaser, the singer opens up about her excitement for the commercial — and the nickname she was given while on set.

But the marketing behemoth that formed around the most-watched event in the United States over the past 59 years has also turned the broadcast into the pinnacle of advertising and brand recognition.