Sam Adams Seasonal Beers

Samuel Adams partners with Brad Marchand on special brew

Brad Marchand, Sam Adams partner for limited-edition beer after Bruins trade

Sam Adams announced a new limited-edition beer with Brad Marchand — dubbed "Marchand(y)" — as a tribute to the former Bruin.

Boston 25 News on MSN · 2d

‘I will always be a Bostonian at heart’: Brad Marchand, Sam Adams partner for limited-edition beer

The Marchand(y), a fun play on the classic shandy style ale, is the perfect counterbalance to Marchand’s play on the ice: fruity notes of blackberry, easy-drinking, and with some edge to keep things interesting.

FOX News on MSN · 2d

Samuel Adams partners with Brad Marchand on special brew after Bruins shockingly traded franchise legend

Samuel Adams brewery is honoring Brad Marchand, the Boston Bruins legend who was shockingly traded before the NHL deadline, by partnering with him on a limited-edition beer.

WPRI Providence on MSN · 2d

Sam Adams teams up with Brad Marchand for limited edition beer

Despite the timing of Marchand being sent to the Florida Panthers at the trade deadline, Sam Adams is spinning the release of "The Marchand(y)" as a tribute to him.

Business Insider8y

Sam Adams wouldn’t exist if its founder had cracked under the ridicule

"Quench Your Own Thirst" author and co-founder of the Boston Beer Company Jim Koch has been in the beer business since 1984 when he founded Sam Adams. Boston Beer Company produces 1% of all ...

Marketing Dive11y

Samuel Adams bundles mobile advertising, Instagram for multichannel product launch

Samuel Adams is using a combination of a mobile sweepstakes, advertising and social media together to help introduce a new seasonal Belgian-style beer to the United States market. The new ...

American Craft Beer10d

Beer News: Samuel Adams Mentorship Program Opens / Belgian Beer Sales Slow

Applications are now open and brewery founders are encouraged to apply by March 21st. A selection of finalists will be ...

Business Insider5y

Samuel Adams spearheaded craft beer industry worth $26 billion. See inside the legendary factory

The Boston Beer Company was one of the first to introduce craft beer when it opened in 1984 with Samuel Adams. But with more and more craft breweries popping up by the hundreds each year ...

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