These companies had a terrible, horrible, no good, very bad year. Building a successful brand is difficult. It requires the ...

Residents who oppose the change said the mascots instill a sense of community pride, but local Native American leaders say ...

It's one of the greatest bowl game mascots in college football — and it's edible. The Pop-Tarts Bowl mascot is back, and perhaps tastier than ever. No. 16 Miami and No. 18 Iowa State will play ...

Everything was toasted in the Pop-Tarts Bowl -- from the pastries themselves to the secondaries. No. 18 Iowa State got a touchdown in the final minute to knock off No. 13 Miami 42-41 in an ...

As the Eau Claire Express mark the 20th anniversary of their debut, a new set of logos has been unveiled by the team.

Pop-Tarts doubled down on the all Pop-Tarts Bowl tomfoolery from last year with more mascots, moments, and fun. When the “Pop-Tarts Bowl” ended last year the pressure was on Pop-Tarts to keep the bowl ...

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