Former PlayStation CEO Shawn Layden thinks Xbox's multiplatform strategy can work, and mentions similarities to former ...

One of Sony Interactive Entertainment's former leaders shares his thoughts about the multiplatform approach that Xbox is ...

It is clear as day that Microsoft‘s strategy is to bring its extensive first-party library to as many gamers’ hands as ...

Shawn Layden compares Microsoft's multiplatform strategy to Sega's shift from hardware to software, highlighting potential ...

We’re in Chengdu, the capital of China’s Sichuan region, to visit Leenzee, the studio co-founded by Xia in 2016 – and to ...

The new Sega Account system gives new users a free outfit ion Like a Dragon: Pirate Yakuza in Hawaii, but it might be the precursor to a Game Pass-like platform.

While the two play off each other, neither asset relies on the other to spur brand recognition. Starbucks’ recent rebranding ensures that each can stand alone—allowing the design team more flexibility ...

The temporary rebranding to “PVMA” is more than just a marketing strategy; it’s a bold declaration of PUMA’s dedication to innovation, inclusivity, and the power of sport to unite and inspire.

The key is Microsoft Rewards, a loyalty program that rewards people who use Microsoft products such as Bing and Xbox. It only takes about 20 minutes a day to rack up enough points to get a free ...

Jaguar’s bold rebrand late last year spurred significant consternation from automotive media and the public alike, but it’s now been revealed that the manufacturer’s overhaul also blindsided ...