Brian Niccol speaks with The Wall Street Journal after joining the coffee giant last September.

Starbucks is offering a rare perk on Monday: free coffee. Under CEO Brian Niccol, the coffee chain has drastically reduced ...

Here’s how to get the free brew: Members of the Starbucks Rewards loyalty program can activate a coupon that will appear in ...

The company also tweaked its name to “Starbucks Coffee Company” to reinforce its coffee roots. In the coming months, Niccol plans to slash 30% of Starbucks’ menu to simplify its offerings ...

On Jan. 26, the coffee chain changed its name — in some places — to “The Starbucks Coffee Company.” The name appears in a new TV commercial, as well as its website and app. Starbucks ...

Starbucks is giving Rewards members one free tall hot or iced coffee on Monday, Feb. 10. — the "Mondayest Monday" of the year ...