SH Hotels & Resorts, the parent company behind 1 Hotels, Baccarat Hotels, and Treehouse Hotels, has rebranded as Starwood ...

Along with this bold change, Starwood Hotels is poised for significant ... the creation of Westin’s Heavenly Bed and Starwood Preferred Guest, one of the most beloved frequent traveler programs ...

SH Hotels & Resorts has announced that it's rebranding as Starwood Hotels, reviving reviving the brand that Barry Sternlicht created in 1991.

Along with this bold change, Starwood Hotels is poised for significant growth in 2025 ... Additional innovations include the creation of Westin’s Heavenly Bed and Starwood Preferred Guest, one of the ...

The world doesn’t need another brand, it needs a better one. “By reviving the Starwood Hotels name, we aim to marry this trusted legacy of youth, innovation, and guest focus with our modern, ...

By reviving the Starwood Hotels name, we aim to marry this trusted legacy of youth, innovation, and guest focus with our modern, tech-enabled, personalized approach to hospitality. As we take this ...

The world doesn't need another brand, it needs a better 1. By reviving the Starwood Hotels name, we aim to marry this trusted legacy of youth, innovation, and guest focus with our modern, tech-enabled ...