As consumers tire of forced relatability, brands are embracing fantasy, spectacle and world-building to captivate audiences.

Shaifali Gautam, who joined the company as a CMO in November 2024, speaks to afaqs! about the brand's marketing strategy, and ...

Jessica Piscitelli Robinson on this year’s Women’s Storytelling Festival, plus two new poetry collections, and plenty of spring events.

The Western Flyer, a vessel that once carried author John Steinbeck, has been restored and set sail from Old Fisherman's ...

Brittany Knollmiller has spent the past 15 years navigating the food and beverage industry, gaining firsthand experience in ...

That is the economic advantage that storytelling enables. Here are four more reasons to employ storytelling in your B2B marketing. 1. Stories make facts and figures more easily digestible Numbers and ...

In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for ...

The world’s first blind Barbie, a Strictly Come Dancing winner, and a whole host of incredible members of the disabled community are among the shortlist for the 2025 Scope Awards. Metro is proud to be ...

The Chinese startup triggered a $1 trillion-plus sell-off in global equities markets last month with a cut-price AI reasoning model that outperformed many Western competitors. DeepSeek is looking to ...

Singtel has launched “Project NarrAItive”, a storytelling campaign powered ... technology this SG60,” said Lynette Poh, head of marketing and communications, Singtel Singapore.