For years, Invisible People has been at the forefront of reshaping public perception and policy on homelessness through ...

Discover how Rooster Punk’s bold B2B marketing campaign helped Allica Bank stand out, drive SME engagement, and win awards.

As consumers tire of forced relatability, brands are embracing fantasy, spectacle and world-building to captivate audiences.

Shaifali Gautam, who joined the company as a CMO in November 2024, speaks to afaqs! about the brand's marketing strategy, and ...

That is the economic advantage that storytelling enables. Here are four more reasons to employ storytelling in your B2B marketing. 1. Stories make facts and figures more easily digestible Numbers and ...

In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for budgets to make things look pretty but aren’t always recognized for the direct ...

Their suite of AI tools goes a step further, leveraging artificial intelligence to help businesses write marketing copy ... offering three distinct plans: Solo Flyer, Co-Pilot, and Pilot, priced at ...

The world’s first blind Barbie, a Strictly Come Dancing winner, and a whole host of incredible members of the disabled community are among the shortlist for the 2025 Scope Awards. Metro is proud to be ...

Singtel has launched “Project NarrAItive”, a storytelling campaign powered ... technology this SG60,” said Lynette Poh, head of marketing and communications, Singtel Singapore.

According to a flyer released by Don't Mind Me ... director of the Annenberg Inclusion Initiative's Mental Health Storytelling Coalition; and mental health advocates Angel and Corey Conrad.

Stories captivate our emotions, inspire action, and create connections. In marketing, storytelling is a powerful tool that helps brands stand out in an oversaturated digital landscape. It turns ...