Stouffer's, a familiar name in frozen dinners, is moving beyond the freezer aisle with a new shelf-stable offering aimed at expanding its mac and cheese empire.

Let me start by saying that I am a huge fan of Stouffer's frozen macaroni and cheese. As someone who works in a grocery store, I tend to grab one of these if I don't pack lunch.

The product will compete in a segment with almost $3 billion in sales and help the CPG giant take advantage of consumer interest in shelf-stable and frozen versions of the food.

Nestle is launching a line of boxed mac and cheese called Stouffer's Supreme. Shelf-stable mac and cheese is a $2.9 billion category, dominated by Kraft Heinz. But Nestle thinks the frozen-food ...

5. Stouffer’s Mac & Cheese. There’s something about the Kraft noodles that hit in a chewier, ooier, gooier way. Other than that Stouffer’s is almost the same, and most certainly hits the ...

Stouffer's Macaroni and Cheese Frozen Meal with Broccoli contains 21 grams of fat, 3 grams of dietary fiber, 18 grams of protein, 900 milligrams of sodium ...

But with its strong brand recognition, Stouffer's sees an opportunity to capitalize on the two-thirds of shoppers who buy both its frozen mac and cheese and boxed versions from its rivals, said ...