The Duchess of Sussex's newly unveiled crest for As Ever has a special meaning for Prince Harry. Meghan Markle revealed the new brand name today alongside a distinctive crest on the venture's website.

Meghan Markle's As Ever logo includes a tribute to Prince Harry. Inside the symbolism and what the Duchess of Sussex has said about her new brand.

The Duchess of Sussex incorporated hummingbirds and a palm tree into the crest for As Ever Janine Henni is a Royals Staff Writer for PEOPLE Digital, covering modern monarchies and the world's most ...

Some royal observers are less than impressed, though. One told the Daily Mail that the use of their Sussex title and royal crest for what appears to be commercial purposes "could provoke ...

founder of Sidney Sussex College, Cambridge. Her recumbent effigy is dressed in a long red robe, lined with ermine, and she wears a gilded coronet. At her feet is a wooden blue and gold porcupine, the ...

On Feb. 18, the Duchess of Sussex announced that she was rebranding her lifestyle venture previously known as American Riviera Orchard to As Ever and dropped a coordinating crest on its new website.

On Feb. 18, the Duchess of Sussex announced that she was rebranding her lifestyle venture previously known as American Riviera Orchard to As Ever and dropped a coordinating crest on its new website.