While online backlash to American Eagle’s Sydney Sweeney ad has cooled, new data from Pass_by suggests the impact may still ...

Sydney Sweeney is facing a fresh wave of controversy that threatens to overshadow the theatrical release of her latest film, "Americana". The 27-year-old actress, known for her rol ...

Balancing brand identity and public perception, American Eagle's ‘Sydney Sweeney Has Great Jeans’ campaign shows how bold ...

A new poll has revealed what the public actually thinks about Euphoria actress Sydney Sweeney's controversial appearance in ...

E.l.f. Cosmetics is facing backlash after releasing an ad starring comedian Matt Rife, who has previously joked about domestic violence. On Aug. 11, the budget beauty brand released its latest ...

The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the ...