While online backlash to American Eagle’s Sydney Sweeney ad has cooled, new data from Pass_by suggests the impact may still ...

Balancing brand identity and public perception, American Eagle's ‘Sydney Sweeney Has Great Jeans’ campaign shows how bold ...

From denim debates to AI fashion faux pas, 2025 proves one misplaced word or design can unleash a storm of internet outrage.

American Eagle’s campaign features Sweeney in denim, standing beside a billboard that reads “Sydney Sweeney Has Great Genes" ...

It comes after the president showed support for Sweeney, who is currently embroiled in controversy regarding an American ...

Sydney Sweeney has broken her social media silence with her first Instagram post since her recent American Eagle campaign ...

American Eagle's campaign with Sydney Sweeney was an opportunity to associate with a rising star. But it's backfiring and it ...

Actress Sydney Sweeney is coming under fire for having "fake melons" as she poses by the pool in a tropical bikini!

The Sydney Sweeney ad brought back an age-old debate about whether success is based on business outcomes, brand sentiment, or ...

Riley Gaines offered American Eagle a bold marketing idea amid the controversy surrounding its Sydney Sweeney campaign.

Here is a quick roundup of Sydney Sweeney’s most lucrative adverts and brand deals.

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...