The Barbie Truck Totally Throwback Malibu Tour will be making a stop at Fresno’s Fashion Fair Outdoor Village on March 22, offering a nostalgic, 70s-inspired shopping experience with ...

Roughly 60% of Hasbro’s revenue already comes from people ages 13 and over, The Wall Street Journal reports, a demographic that’s become central to the toy giant’s turnaround plan.

Mattel and Hasbro may be forced to raise prices if President Donald Trump’s 20% tariffs on imports from China remain in place ...

Longtime fans of Barbie, whether young or old, are now able to relive their favorite films. The official Barbie YouTube ...

Barbie was a huge success thanks to the vision and talents of people like Margot Robbie and Greta Gerwig, and it could point ...

She's beloved by kids, even if they chop her hair, color her face and tear off her head. She's Barbie: The doll that's ...

The Margot Robbie-led Barbie movie is a smash hit, and its take on Barbieland is filled with colorful Barbies and Kens made ...

BestReviews is reader-supported and may earn an affiliate commission. Details. Thousands of toys were showcased at the Toy ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

Barbie dolls may have changed dramatically over the decades but there’s little doubt they were at their most extravagent 40 ...

These toys got parents and kids talking following the International Toy Fair, held in February 1995 in New York City.

The dolls are modeled after gymnasts Jordan Chiles and Jade Carey, disability advocates Paola Antonini and Kelen Ferreira, and actors Hannah Waddingham and Juno Temple, among others.