Finding the perfect Valentine’s Day gift can be tricky, but makeup sets are a sure way to impress beauty lovers. This article ...

Ahead, a deep-dive into all things lip blushing (including cost, pain-level, and pre/post care) plus one editor's honest ...

One friend recommended Savannah Messenger at Velvet, a cosmetic tattoo ... that I wanted a more noticeable lip line and a more uniform tint to my lips. What I didn’t want? A dramatic transformation.

Learn about the best new hair, makeup, fragrance, and skin-care beauty products launching in February, according to our ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Slowly but surely, the members of KATSEYE are positioning themselves as trendsetters in the beauty sphere. Not only has Manon helped popularize the straight eyebrow trend on TikTok, but now the ...

Here are some new hair and makeup trends and products that can keep us from looking like we’ve been walloped by winter.

Best stick foundations tried and tested for a perfect finish - Easy to use, multitasking and offering a natural finish, the ...

Must buy product!!" —Katherine Get it from Amazon for $9.99. 2. Peripera Ink Velvet Lip Tint so you can apply lip color once in the morning and never have to think about it for the rest of the day!

This year's top makeup trends include bold cut creases, hazy, blurred lips, dewy skin, and metallic eyelids. Our editors ...