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Amazon’s new Devices & Services Senior Vice President Panos Panay took the stage to show off Alexa+, an upgraded version of the company’s virtual assistant, now powered by generative AI.

The next generation of the assistant is powered by generative AI and promises a smarter, more conversational, approachable -- and most importantly, proactive -- virtual assistant. "She's smarter ...

Amazon is aiming to catch up in generative artificial intelligence and to reboot its virtual assistant, which has been leapfrogged by powerful chatbots. By Karen Weise Karen Weise has covered Amaz ...