Nature documentaries presented as 360 virtual reality videos have a stronger positive effect than other forms of media, including an indirect effect on donation intentions.

Everyday situations ... is a complete submersion in a virtual world, augmented reality (AR) is technology that adds virtual elements to the real world. For example, a patient who fears riding ...

In a novel study, researchers from several European universities have used virtual reality gaming to study brain network ...

Novel technology intends to redefine the virtual reality experience by expanding to incorporate a new sensory connection: taste. Novel technology intends to redefine the virtual reality experience ...

In market examples include Hulu, which is using virtual reality to help drive app downloads, while Rukkus is using the technology to drive sales of tickets to live sports events and IKEA ...

A group of media psychologists at the University of Cologne, led by Professor Dr. Kai Kaspar has examined the effects of ...