Over the years, instead of learning how to take care of my hair, I opted to damage it. My flat iron was booked and busy ...

Fast Company's 2025 list of the most innovative companies in beauty includes L'Oréal, Vacation, Megababe, E.l.f. Beauty, and ...

E.l.f.'s new "thirst burst" hydration drops are here to make you so dewy that morning flowers will get jealous. View Entire ...

Feast your eyes on 33 gorgeous cat-eye, aka velvet, nail looks, and shop the magnetic polishes and press-ons you can use to ...