Global spending on web advertisements will surpassexpenditure on TV advertising for the first time thisyear. TV spending has remained steady for the past five years, at around $170bn. Web spending ...

Ethan Zuckerman regrets creating pop-up ads. Years later, he continues to voice concerns over the state of the internet.

To use this medium effectively, marketers will benefit from understanding how users perceive the Web as a source of advertising since perceptions of the media affect attitudes toward individual ...

IAB CEO David Cohen is calling on the advertising industry to support the open web in part by investing in quality journalism ...

A new report from Opera shows that in-application ads generate an average 1.53 percent click-through rate compared to mobile Web ads with a 1.12 percent click-through rate, pointing to the growing ...

Bangkok Post Online can help all marketers achieve your advertising and marketing objectives by offering a wide variety of rich media formats to help you strengthen brand awareness and ultimately ...