Currently, anyone who signs up for Amazon Prime (which is $15 per month or $139 per year) gets Prime Video with ads. If they ...

Adweek first got wind of Amazon’s incoming uptick in ad spots from ad buyers, but Amazon confirmed via a spokesperson that ...

Amazon is now showing 4 to 6 minutes of advertisements per hour on its Prime Video streaming service. That's about double the ...

It's not your imagination — you're likely seeing more ads these days. Prime Video, Amazon's streaming offering, has quietly ...

Originally launched in beta in September, Amazon Ads' Video Generation tool is now publicly available to US advertisers.

Amazon is making it easier for sellers to quickly create generative AI ads on its platform, sometimes with just a single ...

It’s almost the official start of summer, and Watch With Us hasn’t stepped a foot outside. How can anyone with all the great ...

While the increased ad opportunities may open the door for more tailored and niche marketing campaigns, some media buyers ...

Gen AI can quickly customize ads for different audiences, but it remains to be seen if they'll hold humans' attention in the ...

Amazon has confirmed that it'll double the ad time on Prime Video, a commitment that the company made to its investors late last year.

A new report says Prime Video is increasing its ad load to four to six minutes per hour. This doubles the amount of ad time ad-tier users were previously exposed to. In terms of lightest to heaviest ...