A Today at Apple session with the makers of Apple TV+ hit "Severance" was capped by a surprise visit from Tim Cook and Brad ...

Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

Tim Cook says Lewis Hamilton’s life story is set to inspire millions in a powerful new documentary backed by Apple.

Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s ...

WWDC 2025, but low expectations and resilient progress highlight a tactical buy opportunity. Click for my AAPL update.

Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on ...

Apple Chief Executive Officer Tim Cook wished a happy Father’s Day to dads across the world in a short but warm message on ...

In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride ...

Apple CEO Tim Cook and actor Brad Pitt took the stage to promote the upcoming Apple Original Film F1 The Movie.

Apple often uses its annual WWDC to launch major new products. That probably won't happen this year. Instead, people will ...

Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the ...