Lively's allegations center on astroturfing, a tactic that manipulates public opinion by creating a false impression of grassroots support or opposition

So, Blake Lively has officially filed a legal complaint against Justin Baldoni and his company Wayfarer Studios. She claims he sexually harassed her, then Justin Baldoni launched a negative PR campaign against her as retaliation.

An 80-page complaint by Blake Lively against her It Ends With Us co-star Justin Baldoni has opened a can of worms

Blake Lively is at the center of a legal case over a controversial public relations tactic called Astroturfing. The actress has accused her It Ends with Us co-star and director, Justin Baldoni, of sexual harassment and alleged that his PR team used astroturfing as part of a smear campaign to harm her reputation.

In a social media ecosystem already rife with misogyny, racism and aggression, experts say it's remarkably easy to shape the narrative around a public figure through "astroturfing".

Justin Baldoni is no longer a client of WME. The decision was made after the sexual harassment and retaliation complaint filed by Blake Lively

In a bombshell lawsuit filed on Dec. 20, Blake Lively accused Justin Baldoni, her co-star and the director of It Ends With Us, of sexual harassment, fostering a toxic workplace environment and orchestrating a smear campaign to tarnish her public image.

Norwegian journalist Kjersti Flaa has denied involvement in a smear campaign that was allegedly orchestrated by “It Ends With Us” director and actor Justin Baldoni against his co-star Blake Lively. Over the summer,