What are keratin treatments – and why are they so popular? Leveraging a protein already native to our body, they smooth frizz and strengthen hair simultaneously, b…
Among the wide range of options - from Brazilian blowouts to Japanese straightening - keratin treatments are stealing the ...
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What Is a Keratin Treatment? A Complete Breakdown of How it Transforms Hair
For instance, you may have heard of a Brazilian blowout—which gives you bouncy, luscious locks. Or you may be curious about a keratin treatment, wondering what it is, why it benefits your ...