News

Droga Steps Down as CEO of Accenture Song, the Marketing Unit He Helped Build at Consulting Giant
David Droga’s sale of his namesake agency to Accenture in 2019 gave momentum to consultancies’ move into marketing services.
Droga: Advertising needs to change what it is
Australian advertising leader David Droga will not launch another ad agency after he steps away from his role as CEO of one ...
Adman Droga looks ahead after stepping down as Accenture Song CEO
The veteran creative advertising executive will become Accenture’s vice chair, which David Droga says means he can work on ...
Accenture wins Optus media and creative, media incumbent calls out ‘disheartening industry rumour’
Optus’ media and creative pitches have concluded, with Accenture Song being crowned the winner. It marks the end of the telco ...
Campaign Brief2d
Optus taps Accenture Song and Droga5 to lead media and creative in major agency overhaul
Optus has today announced the outcome of its creative, media and production agency review which reflects a strategic shift ...
Independent.ie on MSN2d
‘It can have such a domino effect’ – Bringing sustainability learnings from one job to the next
Throughout this conversation, Megan and Alex share the challenges they have to face in a fast-paced industry and lay out the ...
Mumbrellacast: Adland’s revolving door; Clive Dickens’ new business venture; and Mamamia’s new video strategy
Join Hal Crawford, Tim Burrowes, Lauren McNamara and Abe Udy for a look at everything under Australia’s media and marketing umbrella.Last week, iconic Australian adland figure David Droga announced he ...