With a potential asking price under $40,000, this skeletonized SUV could be the lifeline Tesla needs. Here’s what you’ll learn reading this story. For the first time, Tesla’s new affordable vehicle has been spotted in public.

The ‘Tesla backlash effect’ might be impacting the broader EV market. Elon Musk’s personal brand has taken a massive hit since the tech billionaire began aligning himself with a conservative base and publicly feuding with President Trump.

Elon Musk’s increasingly controversial reputation among U.S. liberals has become so polarizing that it’s turning some away not just from Tesla, but from electric vehicles altogether. A new study published this week in the journal Nature examined whether perceptions of Musk have made Teslas more polarizing than other EVs.