The new deal includes measurement for all Paramount platforms, including national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV. Paramount has also agreed to license Nielsen services including advance audiences,

Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will reinstate access to the measurement giant's audience ratings for the media conglomerate's CBS,

Paramount Global has reached a new measurement and analytics agreement with Nielsen. Effective immediately, the new partnership includes measurement for all Paramount platforms, including national and local broadcast, cable and streaming on Paramount+ and Pluto TV. Paramount has licensed new Nielsen services as part of the agreement.