Ohio State merges its top NIL collectives into Buckeye Sports Group, delivering structured support and long-term growth ...

The first thing you need to understand about the House settlement, despite bold proclamations that it will spawn an exciting, ...

SEC Powerhouse Flaunts Multiple Lamborghinis During Recruiting Event originally appeared on Athlon Sports. College football ...

Ahead of the College World Series, LSU's star outfielder/pitcher took his shot at pitching his dream brand partnership live ...

Melissa Hortman, Minn. lawmaker killed in shootings, remembered as "devoted public servant" “How to Train Your Dragon” is ...

Sydney Moore and Sabrina Ootsburg were surrounded by hundreds of college athletes at a convention in Charlotte when news ...

The Nittany Lions coach worries that some are being drawn to college football "for the wrong reasons." ...

In a new system demanding that schools pay their athletes, UCF is suddenly flush with $45 million in new Big 12 cash ...

Before playing a college game, BYU’s AJ Dybantsa has already earned $4.1 million in NIL deals with Nike, Red Bull, and more.

Tennessee softball coach Karen Weekly spoke out Friday on the growing concerns around NIL recruiting. The Lady Volunteers ...

"Reese never got a phone call," Nelson, coach of Texas-based Hotshots Fastpitch, told the Austin American-Statesman on Friday ...

Greg Sankey assessed the future of non-revenue and Olympic sports following approval of the House v. NCAA settlement.