Color is powerful driver of consumer behavior and changes can backfire, Giusti noted. In 2016, food giant General Mills removed artificial dyes from Trix cereal after requests from consumers, ...

ONTARIO — Daisy Loper will soon become the youngest mayor in Ontario history. A junior at Ontario High School, Loper will be ...

The announcement marks the seventh straight event that Arkansas has been represented in the Ryder Cup-style tournament.

Even while the University of Washington basketball team finished last in its new conference surroundings, fans crowded into Alaska Airlines Arena last season ea ...

Under the new law, all NIL and university revenue-sharing funds received by student athletes will be exempt from state income tax. The legislation also mandates that financial details concerning ...

Millions of U.S. troops fought in Vietnam. For some Americans, the war that effectively ended with the fall of Saigon 50 ...

The Red Raiders are fresh off of a massive recruiting weekend, welcoming some of the top prospects in the country to Lubbock.

The Arizona Cardinals welcomed seven rookies into their organization in the 2025 NFL Draft. Some picks lit up the media and ...

One person was injured Monday afternoon in a crash that involved two tractor trailers on I-70 east of Wheeling.According to Ohio County Sheriff Nelson Croft, th ...

Pittsburgh Steelers head coach Mike Tomlin spoke about the trait that made Derrick Harmon the team's first round pick.

The Big Ten Conference announced Tuesday the single and double play opponents for each of the 18 teams for the 2025-26 season ...

Shedeur Sanders’ slide down the NFL draft was the dominant story of the weekend with one of college football’s most high-profile players lasting until the fifth round.