UFC Lands $7.7 Billion Deal with Paramount
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Paramount will become the new home to all UFC events in the U.S., while UFC's CEO says the White House may host a July 4 event broadcast on CBS.
The UFC had multiple suitors interested in landing the promotion’s broadcast rights deal, but in the end, Paramount ponied up $7.7 billion per year to land the entire package including the end of traditional pay-per-view broadcasts.
Joe Rogan sees the UFC's deal with Paramount helping the sport grow exponentially.
TKO Group Holdings announced Monday it signed a UFC media rights deal with Paramount to stream events on Paramount+ with select broadcasts on CBS.
The seven-year agreement announced August 11 will give the Skydance-owned Paramount exclusive access to all UFC events in the United States starting early next year, including 13 annual, numbered “marquee” events plus 30 so-called Fight Night bouts.