Parents pay tribute to 'fun and sassy' daughter
The parents of a 12-year-old girl who died from a rare cancer have paid tribute to her "fun, mischievous and sassy" ...
Direct Marketing News3d
Poppi faces backlash for influencer vending machines
Poppi, a brand known for its prebiotic soda, has caused an uproar with its latest marketing tactic. The company sent ...
Poppi soda slammed for ‘out of touch’ influencer stunt: ‘Definitely not buying another one’
The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...
The backlash to Poppi's Super Bowl ad is part of a bigger problem facing brands
The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
Vita Coco Claps Back at Poppi’s Super Bowl Vending Machine Stunt With a Low-Rent Pop-Up Event
After Duolingo killed its green owl mascot with a Tesla Cybertruck, some corporate social media teams had to take up the ...
Her Campus3d
What Brands Can Learn From Poppi’s Backfired Strategy
Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.
First for Women on MSN10d
Why Poppi’s $25K Influencer Vending Machine Stunt Didn’t Go as Planned
If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the ...
After Poppi Fumbled Its Super Bowl Marketing Move, Competitor Olipop Went on the Offensive
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...
The Morning Journal2d
Victim identified in Feb. 8 hit-skip fatality as Luis ‘Poppi’ Wheeler
The man killed in a hit-and-run incident Feb. 8 in Lorain on Cooper Foster Park has been identified as Luis “Poppi” Wheeler.