You’re working on a campaign for a premium car brand launching a new model – fast, high-tech, a symbol of success. Now, picture your target customer in your mind. Is it a man? A white, non-disabled, ...

We live in unpredictable and dangerous times, with ongoing social and political upheaval on both sides of the Atlantic. We face a reality where unverified, potentially malign user-generated content on ...

Top government officials and C-Suite executives in the travel industry have recently announced a broad range of improvements that are likely to ensure that adults 50+ will be more likely to travel ...

It’s not possible to know exactly how prolific the use of AI is in the media, marketing and advertising (MMA) industries, but research has found that in marketing alone, the global revenue of AI usage ...

The theme of this year’s International Women’s Day, #AccelerateAction, calls for urgent and tangible steps to break systemic barriers to gender equality. While many brands and agencies champion ...