In an era where content consumption is rapidly evolving, Group Black is making a bold move. The media company, dedicated to amplifying brands engaging with the New Majority, has announced a ...

Gen Z and Millennials are often at the forefront of technological adoption and social media engagement, but their preferences in other areas—like alcohol consumption—present challenges for marketers ...

The world of advertising is undergoing a seismic shift as creativity intersects with advancing technology, evolving consumer expectations, and heightened societal demands. AI tools and automation are ...

Imagine someone ten years ago telling you the following would happen in 2024: YouTube creator-turned-boxer Jake Paul beat 58-year-old Mike Tyson in a professional boxing match, which 60 million ...

When Instacart announced in November 2024 they’d be dropping their first Super Bowl ad in 2025, nobody anticipated the teaser would feature an all-star lineup of mascots. TBWA\CHIAT\DAY’s teaser spot ...

Programmatic curation reshapes how advertisers manage their digital inventory, offering precise selection and organisation of premium inventory whilst seamlessly aligning it with audience data for ...

The social media ground has shifted beneath our feet. What was already a challenging environment at times – led, to a large degree, by Twitter’s morphing into X and blue ticks making way for ...

It’s no secret that in-housing is a big thing for brands when it comes to their advertising operations. Figures from the World Federation of Advertisers (WFA) suggest that 66% of brands already have ...

RFK taking to X to share the latest ingredient that he thinks should be banned has been background noise until now. With the new Trump administration, RFK in particular has gone from white noise to ...

The retail media network bandwagon continues to move at pace, with some 246 RMNs spanning across the globe at the time of writing – 68 of which operate in the US. Ad spend on these networks is ...

Nearly 80 percent of consumer spending happens in stores, and yet 90 percent of retail media advertising happens online. Does anyone sense a misalignment here? 2025 will be the year of in-store retail ...

The potential of retail media networks (RMNs) to become an effective channel for advertisers continues to generate excitable headlines, but a lack of internal coordination risks leaving many with ...