It’s a global phenomenon that transcends cultures, languages, and borders. Fans engage with the beautiful game in ways that go far beyond watching matches or cheering for their favourite teams.

Football sponsorships and online casinos have formed a powerful alliance in recent years, reshaping the landscape of sports marketing.

Football clubs today rely on data analytics to gain unprecedented insights into team performance, player health, and match strategies. Clubs such as Liverpool FC and Manchester City have embraced ...

World Football Summit, the leading platform for the football industry worldwide, announced its most ambitious events calendar ...

How much do football clubs really know about their fans? Quite a lot, you’d think. Game attendance, merchandise buying habits, in-stadium food and drink preferences and a host of other insights can be ...

Each football club’s experience is unique, although some challenges, such as finance, team spirit, and sustainability, appear to be universally applicable.

Ticketmaster Sport has renewed its partnership with EFL League Two side Crewe Alexandra, continuing as the club’s official ticketing provider. This extension reinforces Ticketmaster’s commitment to ...

24/7 Software, a global leader in operations management technology, continues to achieve remarkable growth as it strengthens its presence in Europe and expands into the Middle East. The company’s ...

Skyview Innovations has announced the acquisition of Hovercraft, marking an important next step towards creating a new global network of creative and innovation-led companies. This transaction is ...

When you think of Brommapojkarna, one thing comes to mind: talent. The Stockholm-based club has earned its reputation as one of the greatest talent producers in the world, nurturing players like Dejan ...

Spiideo, the global leader in sports video technology, has announced the acquisition of Signality, an optical tracking and sports data generation company. This landmark acquisition will further cement ...