Building a marketing technology stack can seem daunting, but it doesn’t have to be. In this article, I will simplify the process and give you a practical approach to building a custom stack for your ...

When it comes to AI, passive sponsorship is a recipe for failure. You need active, hands-on leadership for your AI initiatives to succeed.

Ever spent way too much time digging for a particular version of a marketing asset? You're not alone, but modern DAMs can help.

Last week, Google published a blog post rebutting claims of declining website traffic from Google Search. “Overall, total organic click volume from Google Search to websites has been relatively stable ...

A 3-step copywriting formula that makes buyers take action Conversions drop when your B2B copy ignores what buyers actually care about. Here’s how to lead with benefits, use cases and proof.

Join this MarTech webinar for an inside look at how brands like Free People, Centrum, and RMS Beauty have turned product discovery into a growth engine. You’ll see how they use zero-party data—the ...

The secret to getting your marketing team to use AI AI only works when your team trusts it. Transparency turns it from a black box into a reliable growth partner.

Too many companies close short-term deals that fall apart later. Dan Sperring says they must fix misaligned ICPs and incentivize long-term value to succeed.

AI's convenient answers come at a cost: Damage to our critical thinking. AI can't provide the depth, context and insight needed to make a marketing strategy.

AI search is gaining ground, especially in Europe, but traditional search remains the primary method for finding information online.

How consumers discover and engage with brands is fundamentally changing. With millions now turning to AI search platforms for instant answers and recommendations, your brand’s visibility and ...

This article was co-authored with Ronen Shnidman, Head of Content at okoora. With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is ...