Jeff Green, CEO of The Trade Desk, calls it like he sees it. And he doesn’t see a future for Google monetizing the open ...

The pace of AI innovation in 2025 is staggering. New models and capabilities emerge weekly, each promising to be ...

The Omnicom-IPG deal “creates opportunities for the rest of us,” says Remy Stiles, North America CEO of programmatic agency ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Jeff Green, CEO of The Trade Desk, calls it like he sees it. And he doesn’t see a future for Google monetizing the open ...

Jeff Green, CEO of The Trade Desk, calls it like he sees it. And he doesn’t see a future for Google monetizing the open ...

Universal opt-out mechanisms – like a legally mandated version of Do Not Track – are about to start getting more attention ...

DSPs have been slow to adopt a new signal for classifying online video. Even Google, which has adopted the new spec, is mixing old signals with new ones.

Senator Ron Wyden, speaking Sunday at the IAB Annual Leadership Meeting in Palm Springs, detailed his stance on data privacy, ...

Some buyers are vocalizing their frustrations that the lack of transparency in CTV ad buying could impact the channel's ...

Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating Council accreditation last week. That product, which will be Nielsen’s ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...