The Trade Desk won the battle for the open internet. But it might be losing the war for the future of the web to walled ...

Walmart Connect's deal with The Trade Desk is no longer exclusive; Amazon competes with everyone but publishers; and Meta's ...

According to Adam Paul the old-school programmatic ads – the ones bought across multiple platforms without regard to context ...

Alphonso co-founder Lampros Kalampoukas is suing Kroll for allegedly undervaluing the company by nearly $100 million to aid ...

When The Trade Desk sneezes, ad tech catches a cold. That’s been the case since TTD reported its Q2 earnings on Thursday and ...

Protected by Mediaocean is partnering with the Internet Watch Foundation to crack down on CSAM and ensure children's online ...

Today’s biggest retail events are noisy, fast-moving and fiercely competitive. From back-to-school time and Prime Day to ...

Human-made content is the most important source for consumers online. And our appreciation for human expression over ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a ...

Sometimes, price can itself be promotional marketing; Reddit is no longer playing nice; and AI scrapers are reshaping the web ...

How will the California Privacy Protection Agency's new rules on automated decision making and AI impact ad targeting? We ...

Walled garden platform advertisers may not know where their ads were served or who they targeted, and have no log files to ...