When targeting college students, remember that Gen Z is different from their older counterparts in how they respond to traditional marketing. They value authenticity and are generally loyal to ...

There’s a reason people champion Small Business Saturday every year: Shoppers want to pour money into neighborhood businesses to help boost the local economy. However, the impact of small businesses ...

When it comes to marketing, it’s hard to beat the power of email to connect with customers and boost your digital marketing return on investment. However, customer and prospect emails require careful ...

If your business operations sometimes (or always) feel chaotic and inefficient, your company may benefit from implementing a 5S program. This organizing and streamlining process can be used in any ...

Square is one of the most streamlined and intuitive credit card processors we reviewed. Many competitors add various costs on top of their standard credit card processing fees, so we were impressed ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...