Half the battle of building a successful business is getting your company in front of the people who need your products and services. For many businesses, this means turning up on search engines and ...

Google Alerts is an excellent tool if you need a steady stream of custom, curated content relevant to your industry or business needs. However, many users aren’t fans of the tool’s design and ...

A business consultant is a professional with a wide array of skills who assists business owners with their endeavors. Consultants are knowledgeable because of their education and previous experience.

Modern businesses run on data. Companies regularly capture, store and analyze large amounts of quantitative and qualitative data on consumer behavior, to which they can apply predictive analytics to ...

A strength, weakness, opportunity and threat (SWOT) analysis is a common tool for assessing your company’s strategy. It provides leaders a new perspective on what the organization does well, where its ...

When you run an e-commerce business, one of the most important details is how you ship your products to your customers. While shipping out of your garage works well when you first start a business, ...

PayPal is best known for its payment processing services for online merchants and shoppers. But did you know the company also has a payment processing solution for in-store and mobile retailers? We’ll ...

Entrepreneurs and small business owners often need an efficient way to accept mobile credit and debit card payments. Using your iPhone as a mobile POS system — where your phone transmits data instead ...

Natalie Hamingson has spent more than 15 years researching and studying print and digital communications with a recent focus on business operations. She has hands-on experience with a range of ...

When running a business, two vital components help ensure your financial well-being: quotes and invoices. Price quotes let customers know how much your products or services will cost, and invoices ...

Sean Peek is the co-founder of a self-funded small business that employs more than a dozen team members. His years of hands-on entrepreneurial experience in bootstrapping, operations management, ...

In business, email is often the primary mode of communication, to the delight of some and the chagrin of others. It can be a quick and effective way to complete tasks such as scheduling and providing ...