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EXCLUSIVE: Dentsu Media CEO Tommy Li has been dismissed and is reportedly in police custody, as China’s media rebate probe ...
In May, during an interview with Stratechery’s Ben Thompson, Meta CEO Mark Zuckerberg effectively declared war on the entire advertising industry by unveiling his vision to fully automate the ad ...
Nicolas Bidon, global chief executive of WPP Media’s Nexus, has departed. In a post on LinkedIn, Bidon said: “I have decided ...
AI may threaten your job and predict your death, but according to Gurdeep Puri, instead of panicking, it's time to embrace it ...
Each June, the global creative industry gathers at Cannes Lions, a festival that serves as both a celebration of marketing creativity and a signpost for where the industry is heading. For marketers ...
If you want to take the pulse of China’s consumers and e-commerce titans, look no further than the 618 shopping festival. Originally launched by JD.com as a birthday sale, 618 has grown into a ...
If there were a marketing-by-numbers guide to creating a campaign that resonates with Gen Z in Asia, it would almost certainly include a K-pop idol. For fruit-flavoured alcoholic drinks brand Somersby ...
Each June, the global creative industry gathers at Cannes Lions, a festival that serves as both a celebration of marketing creativity and a signpost for where the industry is heading. For marketers ...
Campaign sat down exclusively with John Harris, CEO of Worldwide Partners, Inc. (WPI), the world’s most collaborative agency ...
Campaign sat down exclusively with John Harris, CEO of Worldwide Partners, Inc.(WPI), the world’s most collaborative agency ...