Virtual worlds could soon become a key part of any marketing channel mix. Brands need to start thinking about how they can ...

Pernod Ricard’s VP of marketing believes its important brands “evolve at the same pace” as their consumer rather than ...

The CEO of Coty has become the latest chief executive to cite influencers as a means to boost performance. Speaking this week ...

In an era where data and technology are changing at an incredible pace, it’s easy to lose sight of the human element in ...

The chicken fast-food brand, which arrived on UK shores in 2021, was the fastest-growing fast-food brand in the UK in the 12 ...

From battles for flexibility to demands to perform under physical and emotional pressure, are businesses really supporting ...

When budget cuts are on the cards, there are two key questions businesses should ask themselves to ensure they are making the ...

Accepting that not every innovation will succeed and learning to ‘celebrate the kills’ is key to creating a culture where ...

Behavioural science does a good job of explaining why utilising The Famous Five paid off so handsomely for Great Western ...

Having once been a “titan” of Twitter, KFC had to rethink its social strategy and embrace co-creation to reach Gen Z ...

Three quarters of marketers say colleagues undervalue marketing strategy. Don’t take this lying down, take a strategic ...

Marketers are no strangers to rebrands - so why has the change from Twitter to X being so contentious in the marketing ...