Hailey Bieber's sale of Rhode to e.l.f. Cosmetics for $1 billion this week adds to a growing list of creator-founded brands ...

Amazon’s U.S. marketplace continues to be the most conducive environment for new sellers to achieve their first sales, with over 73% of sellers who registered in the past 12 months going on to make ...

Firms acquiring successful brands on Amazon have attracted over $16 billion in capital raised. They are known as Amazon seller aggregators. The market had a breakout year in 2020 because of three ...

Temu wants to be more like Amazon, to reduce supply chain risk and offer faster shipping, while Amazon is racing to replicate Temu because it cannot ignore the fact that its low prices trump Amazon’s ...

Walmart is Amazon’s only competitor. Everyone else is too small, too niche, or not a good substitute. A bigger Walmart means a better alternative to Amazon, which means a better e-commerce market.

Amazon acknowledged the Chinese seller market share on its marketplace for the first time, calling it “significant.” In the annual Form 10-K filing with the SEC, Amazon added new language to the ...

Twenty-five cents of every dollar spent shopping online goes to the Amazon third-party marketplace. Were Amazon’s marketplace an independent platform, it would be the largest online retailer in the ...

Amazon and Meta have partnered to link Facebook and Instagram accounts with Amazon, enable on-platform commerce, and share data for ad targeting. Previously, ads on Facebook and Instagram would link ...

Anker, an Amazon-native electronics brand from China, did over $1 billion in sales on Amazon in 2021. It is the most successful brand built on Amazon, yet the brand has been aggressively diversifying ...

Advertising has replaced product recommendations and personalization on Amazon and other retailers’ websites. They are no longer trying to guide product discovery, letting ads instead lead the journey ...

Amazon has made approximate sales for each product public on its website and app. The new metric is social proof that helps popular products stand out. Amazon is testing a new product label that ...