In the spot, Reid announces his secondary role as a hand model. But that pursuit goes up in flames when he discovers Skechers' Slip-Ins, sneakers that obviate the need to use his

Skechers, the third largest footwear brand globally, with $8 billion in annual sales in 2023, teams up with Andy Reid, the coach of the Kansas City Chiefs, with back-to-back Super Bowl wins, for Skechers’s 12th Super Bowl appearance.

Kansas City Chiefs head coach Andy Reid reveals his unexpected “side hustle” in a new Super Bowl spot for Skecher s. In the commercial, Reid, whose team is on the brink of making NFL history, revealed he works as a male hand model as a side gig as part of the gag by Skechers, which TODAY.com can exclusively reveal.

The Kansas City Chiefs might be chasing a Super Bowl three-peat, but head coach Andy Reid is already planning his off-season. Reid has partnered with Skechers for “Side Hustle,” a humorous 30-second Super Bowl spot that promotes the brand’s Hands Free Slip-ins shoes.

Andy Reid isn't just getting ready to coach the Kansas City Chiefs in Super Bowl LIX, he also stars in a new game-day commercial for Skechers. And if that wasn't exciting enough, the Chiefs head coach even included a subtle nod to Taylor Swift,