No matter what your business is, you should sell $5 chickens. This is an article about brand identity, loss leaders, and ...

There will be exceptions: Customers who have a Southwest Airlines co-branded credit card can get one bag for free, and ...

The airline known for free checked luggage, Southwest, will start charging to check bags and to select seats, like most ...

But for more than 50 years, American consumers could count on Southwest Airlines letting them check bags for free.

Southwest Airlines, known for free bags and open seating, is overhauling policies, leaving loyalists questioning if it’s ...

Dallas, Texas-based Southwest Airlines announced this week that it will be ending its long-standing policy that two bags fly ...

Southwest Airlines is ending its long-standing free checked bag policy for most passengers, starting May 28, 2025.

A reader says Southwest Airlines has lost its way, stripping its egalitarian status and destroying the advantages of flying ...

Southwest Airlines will begin charging customers a fee to check bags. It's a significant change for the budget carrier, which ...

The airline continues to contend with backlash after revealing plans to apply a checked bag fee. But the carrier briefly ...

United Airlines CEO Scott Kirby and Delta Air Lines President Glen Hauenstein on Tuesday weighed in on Southwest Airlines ...

Southwest Airlines is set to start charging for checked bags for most passengers for the first time in its history.